Toronto, ON – June 19, 2020 – Grammy and JUNO Award-winning Indigenous multidisciplinary artist and producer, David Strickland – known for his work behind the scenes of some of Hip-Hop’s iconic records – is preparing to release his highly anticipated album, Spirit Of Hip-Hop, on June 29. Today, David welcomes all to dive deep into the music as he launches a live interview series on Instagram called The David Strickland Show. Everything begins tonight at 7 p.m. ET, featuring first guest, Ernie Paniccioli – David’s long-time mentor and revered Hip-Hop photographer. Tune in hereand pre-order the album here.

Launching in alignment to acknowledge Juneteenth and National Indigenous Peoples Day (June 21), The David Strickland Show provides an opportunity for David's audience to connect with artists and music industry leaders and share in their experiences on a variety of topics ranging from the state of Indigenous communities across North America, our current political climate, the importance of the arts and the power of Hip-Hop.  Audiences are invited to engage in storytelling, anecdotes and wisdom shared as David reflects on his career, and converses with colleagues.

Last month, David shared the album’s third single, Truthfeaturing Rap Prime Minister,  Maestro Fresh Wes, Que Rock, Leonard Sumner, and Soufy. Listen to it here. The cover art for Truth features a picture of David’s ancestors from the Nova Scotia Museum of Natural History (Printed Matters Files). It was chosen, as it connects to David’s truth as an Indigenous person (whose existence and lineage is often mired in controversy) striving for truth hidden in plain sight. By releasing it on his birthday, it is a declaration of love and respect for his ancestors, all his relations and is one of the Seven Grandfather Teachings; Respect, Honesty, Truth, Humility, Courage, Wisdom and Love.

Truth follows second single, Featherswhich David calls “a song about hope, journey, reflection, priorities, self-compassion, self-assessment, self-discovery, redemption and ripping flows with letters on some hip hop,” featuringToronto-based Anishinaabe rapper, Que Rock, and Chippewa Travellers. The album’s first single, Turtle Island, song features prolific Indigenous rapper, Supaman, Juno Award-winning singer, JRDN, Toronto rap legend Spade (of Citizen Kane), Toronto reggae icon Whitey Don, and Canadian-American rapper, Artson. Directed by Daniel Fortin of  Little Bear Big Wolf Pictures, and filmed by an all-Indigenous team at Six Nations Of The Grand River in Oshweken, Ontario, Turtle Island arrives during a period of uncertainty in the world, yet the song’s messages translate beyond borders, with potent, timely themes. Watch the video here. The spoken word introduction to the album, Spirit of Hip-Hopas narrated by iconic Indigenous Hip Hop photographer, and David’s long-time mentor, Ernie Paniccioli – you can watch and listen here

David is passionate about the plight of the Mi'kmaq people and recognition of his family lineage can be traced back by five generations. He is committed to restoring the dignity and respect stripped by an unconstitutional agreement that remove and denied Indian status from thousands of people. 

Ahead of the album launch, David has been sharing his story, with recent features in ComplexHip Hop CanadaET CanadaSidedoor MagazineCanadian BeatsHip Hop VancouverCBC MusicCanadian Musician RadioThe Strombo ShowCTV Your MorningeTalkNew Theory Radio, a live chat with RX Music, and an exclusive interview for SiriusXM’s Live @ Home series.

David’s perspective, “The DJ is the Drummer; the MC is the Storyteller, the B-boy is the Dancer and the Graffiti Artist is the Sand Painter” is rooted in Spirit Of Hip-Hop, as he emerges from behind the scenes to share an embodiment of the teachings, art, traditions, and music of the community, aligned with his Indigenous heritage. The album includes Indigenous rappers such as Supaman, Snotty Nose Rez Kids, Artson, Que Rock, Drezus, Leonard Sumner, Joey Styles, and more.  The album also features North American hip-hop legends EPMD, Saukrates, Def Squad, and a posthumous verse from King Reign. 

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Pre-order Spirit Of Hip Hop:
Buy/stream Truth:
Buy/stream Feathers
Watch Turtle


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DOWNLOAD – Hi Res Press Photo | DOWNLOAD – Hi Res Album Art | DOWNLOAD – The David Strickland Show Poster

About David Strickland

David “Gordo” Strickland has been quietly lurking behind the scenes as an engineer, a mixer and a producer on Hip-Hop and R&B records for the past two decades. His work has graced seminal tracks by the likes of Pete Rock, Erick Sermon, EPMD, Keith Murray, Redman and Method Man. Most crucially, he’s also been involved in records by almost every one of the ground-breaking Toronto hip-hop acts, including k-os, Ghetto Concept, Jelleestone, Kardinal Offishall, Saukrates, Jully Black, Divine Brown, Glenn Lewis, Choclair and Drake. Strickland, who was mentored alongside Noah “40” Shebib by Toronto production legend, Noel “Gadget” Campbell, was in on the ground floor for the OVO explosion, turning in Grammy-winning work behind the boards on Drake’s albums Thank Me Later, as well as its monster-hit successors, Take Care and Nothing Was the Same.

David was born and raised in Scarborough, Ontario and grew up in the infamous Gilder Housing Project. As an Indigenous Canadian with deep family roots running generations back to the East Coast along Mi’kmaq, Innu and Beothuk lines, his family from Nova Scotia, Newfoundland, Labrador and Northern Quebec has strong Cree and  French roots that trace back to Samuel De Champlain.  He’s become a reverent student of the teachings of Ernie Paniccioli, Cree photographer and Hip-Hop Legend. Paniccioli has ventured that the parallels between the African-American history of slavery, oppression and segregation that first gave birth to hip-hop in the U.S. are so analogous to North America’s Indigenous peoples that hip-hop could be viewed as a sort of “reincarnation” of traditional Native culture expressed through 21st-century technology. From his perspective:  “The DJ is the Drummer; the MC is the Storyteller, the B-boy is the Dancer and the Graffiti Artist is the Sand Painter.”

The teachings, the art, the traditions and the music are a beautiful mix all rooted in the Spirit of Hip-Hop. As David embarks on his first production project, he tinkers endlessly with the wealth of material at his disposal. The album, Spirit Of Hip-Hop, is scheduled for release June 29, 2020 via Entertainment One, and matches some of the hungriest and most wildly talented Indigenous rappers from Canada and the U.S. like Snotty Nose Rez Kids, Drezus and Supaman with some of more established international hip-hop greats he’s had the good fortune of working with like Erick Sermon, EPMD and Def Squad. David is passionate about the plight of the Mi'kmaq people and recognition of his family lineage can be traced back five generations. He is committed to restoring the dignity and respect, stripped by an unconstitutional agreement, that removed and denied Indian status from thousands of people. The debut single from the album is Turtle Island, featuring Supaman, Artson, Spade, JRDN & Whitey Don. This song is a state of the union on modern daily life for Indigenous People across North America mixing traditional dancehall & hip-hop into a uniquely rich sound that’s rarely been heard like this before. What’s coming will be fresh, filled with sounds that force the listener to “open their eyes and listen”. A powerful message that gives a voice to the voiceless, that encourages Native youth to take hold of a music genre that’s revolutionized the world and use its power to heal, educate and unite. 


About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.

Entertainment One’s robust network includes film and television studio The Mark Gordon Company; content creation venture Amblin Partners with Steven Spielberg, DreamWorks Studios, Participant Media, and Reliance Entertainment; leading feature film production and global sales company Sierra Pictures; unscripted television production companies Renegade 83, Paperny Entertainment and Force Four Entertainment; world-class music labels Dualtone Music Group and Last Gang; and award-winning digital agency Secret Location.

The Company’s rights library is exploited across all media formats and includes more than 100,000 hours of film and television content and approximately 40,000 music tracks.