IVORY HOURS RELEASE MUSIC VIDEO FOR LEAD SINGLE SHADOW KIDS

VIDEO PREMIERES TODAY WITH INDIE88

BAND ON TOUR ACROSS CANADA THIS FALL

SOPHOMORE ALBUM DREAMWORLD OUT NOW

“…a driving, intense listen.” – CBC Music

Toronto, ON – August 8, 2017 – Transforming their alt-rock beginnings into a farther-reaching ethos, Ivory Hours entered a new era with the release of their sophomore full-length album, Dreamworld (released June 10th). Today, the group shares the music video for the album’s lead single, Shadow Kids, which premiered on Indie88. Later this summer, the group will hit the road in Canada, bringing the songs from their new album to stages across the country (details below).

In the video, a young woman (played by Mary-Dora Bloch-Hansen) is visited by a character from her dreams. The character inspires her to rise above her self-doubt and fear to challenge the role she's been handed by society. As the two intertwine, she learns that the visitor is just a liberated version of herself. By resisting the force of the outside world she is free to determine her own fate.

Ivory Hours frontman, Luke Roes comments, “Our society has come a long way in providing equal rights for women, but some of that success has been superficial. Shadow Kids is about identifying the less visible aspects of sexism, and gaining the confidence to rise above them. We still indirectly condition young girls with homemaking toys and statements like ‘take it like a man’, while using femininity as a derogatory term. Women are constantly subjected to men’s sense of sexual entitlement with verbal and physical harassment that many still consider ‘innocent’. Don’t let these people determine your sense of self-worth. Don’t be afraid to fight back. It might make you unpopular, but you won’t be alone.” 

Fusing alternative rock with a modern pop aesthetic, Toronto’s Ivory Hours is a group defined by their resistance to convention – their melodies are massive but ethereal; their anthems soaring, yet intimate. Formed in 2012 by songwriter, Luke Roes, the band’s sound has come full circle, building on their 2015 debut album, Morning Light, and commercial radio debut, Warpaint. Dreamworld juxtaposes synthesizers and monolithic hooks with walls of guitar and fuzzed out bass. Simultaneously ambitious and resolute, the new album proves that Ivory Hours is a band you shouldn’t sleep on.

Upcoming Tour Dates:
September 14 – London, ON – Rum Runners
September 15 – Peterborough, ON – Gordon Best Theatre
September 16 – Toronto, ON – The Rivoli
September 21 – Kingston, ON – The Brooklyn
September 22 – Ottawa, ON – LIVE on Elgin
September 23 – Saint Catharines, ON – Warehouse
September 28 – Guelph, ON – eBar
September 29  Hamilton, ON – Mill’s Hardware
September 30 – Oshawa, ON – Moustache Club
October 5 – Winnipeg, MB – Handsome Daughter
October 6 – Saskatoon, SK – The Capitol
October 7 – Lethbridge, AB – The Slice
October 10 – Nelson, BC – The Royal Baker
October 12 – Edmonton, AB – Mercury Room
October 13 – Calgary, AB – The Gateway
October 14 – Vancouver, BC – The Cobalt
October 15 – Victoria, BC – Copper Owl

DOWNLOAD – album cover artwork | DOWNLOAD – hi-res photo

ivoryhours.com

 

This project is funded in part by FACTOR, the Government
of Canada and Canada’s private radio broadcasters.