RAPPER TOKEN TAKES STAND ON SOCIETAL ISSUES WITH BODY IMAGE AND SOCIAL MEDIA WITH THE RELEASE OF NEW VIDEO FOR ONE LIKE EQUALS

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Toronto, ON – June 22, 2018 – Boston rapper, Token, is obviously unafraid to tackle critical issues within his own generation as he releases his recent video for One Like Equals. Directed by Ben Proulx and Token, he tapped into his own experiences with his peers, using the harsh realities of social media as it affects a generation of young women lacking self-esteem, addicted to “likes” and fame. One Like Equals is the second installment to a video trilogy. Token previously released Code Red (click here), which received over 1.4M views on YouTube after a month.

“I’ve seen so many girls that I grew up with turn to social media for acceptance and attention,” he says. “It’s like, when you have insecurity problems or something traumatic happens in life, these ‘likes’ on social media turn into an emotional crutch; the more you get, the more loved you think you are.”

Earlier this year, Token kicked off 2018 with his headlining Have You Seen Him? Tour which crisscrossed over North America and Europe. He’s also been featured on Vibe.com, XXL, Boston Globe and a host of others as well as rose the Vevo charts and cracked into the Top 10 with 2M views to date. 

ABOUT TOKEN
Ben Goldberg, known by his stage name, Token, grew up north of Boston, MA. At a young age, Ben was introduced to hip-hop and by the age of six, began writing down his thoughts and emotions from events in his life and expressing himself through poetry. At the age of 10, Ben began putting melody to these lyrics and recording these poems as raps. What had started out as an outlet of expression soon became his passion. Rather than hanging out with friends as most kids his age were doing, Ben stayed at home continuously perfecting his craft and developing his artistry under his now known stage name, Token.

Token began cultivating his fanbase at age 14 after releasing simple videos online of him rapping. By age 16, Token had won multiple online rap contests and has amassed over a million views on his YouTube page. Along with his growing social following online, he began performing all around New England, establishing his live show amongst some known artists. Two of his videos, one of which was made when he was only 14, went viral on Facebook accumulating a total of 6 million views. Fresh off his 17th birthday, Token released a new video that went viral on YouTube and hit a milestone of 500k views in only three days, and has since passed one million. Having garnered quite a dedicated following, Token has received many co-signs like Sway Calloway from Sway in the Morning, and even Mark Wahlberg recently pronounced Token his "new favourite rapper."

Listen to More Music By Token:
Spotify: open.spotify.com/artist/4cUfFbVZGSsJWdbfmkdxYq  
Apple Music: itunes.apple.com/us/artist/token/1138060268
YouTube: www.youtube.com/user/tokenhiphop
Soundcloud: soundcloud.com/tokenhiphop

www.tokenhiphop.com

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