SONG FEATURED IN NEW NISSAN CAMPAIGN

LATEST EP PHOENIX WINNER OF
2018 INDIGENOUS MUSIC AWARD
FOR BEST ELECTRONIC ALBUM OF THE YEAR

Toronto, ON – May 28, 2018 – Today, multifaceted BC-born, Toronto-based duo, Once A Tree, share their shiny new single, Born For This. The track follows their win of Best Electronic Album Of The Year at the 2018 Indigenous Music Awards for their EP, Phoenix. Comprised of couple, Jayli and Hayden Wolf, Once A Tree’s roots are founded by an unappalled, complimentary partnership. With a title and sound reflective of their unique dynamic and creative hustle, Born For This is featured in the National launch campaign of Nissan’s latest addition – the Nissan KICKS. Listen to the track now, and watch the Nissan campaign here.

“We went to a writing camp in Nicaragua with SOCAN, and I think it gave us the energy and stamina,” Hayden Wolf comments on the organic process. “We were making one full track every day and the turnaround time on this project was so crazy that I think it gave us that extra energy boost to make sure we locked it in time.”

“When we were doing the commercial, it was night shoots, so we would go back to the hotel and record to get the song done in time,” adds Jayli Wolf.

Born For This follows the group’s 2017 EP, Phoenix, which produced standout tracks, Fine, Coming Down and Breakdown, a raw, honest look at depression that brings awareness to mental health – the group also worked with the Kelowna General Hospital (KGH) Foundation’s Not Alone Campaign in British Columbia to help raise funds to build facilities across Canada to help youths suffering from mental illness.  Previously, Once A Tree released Thousand Lives, which includes Howling – an emotive track featuring a stunning video, directed and shot by Hayden and Jayli. The releases received major accolades and praise from outlets like Billboard, Rolling Stone, Complex, Clash and People Magazine.

Once A Tree is immersed in the creative process and aesthetic of their sound. With a background in photography and video, Hayden Wolf has applied his skills to create unique pieces from inception to completion, while Jayli, a seasoned actress, lends her talents both behind, and in front of, the lens.

“I don’t think I know anyone who gets me like Jayli gets me. We both had almost identical childhoods, and we both appreciate each other so much in our creative expression,” Hayden says. “I think we just work really well together. It’s a natural creation every time we make music and videos.”

With pop melodies, EDM beats and indie-folk inflections, Once A Tree’s sound is ever-evolving. On Thousand Lives, we saw Hayden at the production helm and Jayli on the mic, to Phoenix, where both explored vocals to create beautiful contrast, with heartfelt lyrics forged from their personal experiences.

The two met while leaving the Jehovah’s Witness religion they were both raised in. Excommunicated by their community, they decided to use music as their voice. They fell in love and began writing folk music in a small valley town near the Canadian Rockies. As they left their community and families, Jayli won a songwriting competition. The couple were flown to Toronto to shoot a music video to support the piece on one-way tickets. Arriving with two suitcases, and a guitar, Hayden and Jayli started fresh with fierce determination to pursue their dreams.

During this relocation, Hayden was accepted into The Remix Project after a chance meeting with Toronto founder, Gavin Sheppard, while shooting behind the scenes on the set of a Charles Officer film. Hayden met the late Gord Downie, who was also on site, and amid sharing his music with the iconic singer, Sheppard caught wind, and encouraged him apply for the program, where he was later able to hone his music production skills alongside a diversely talented creative community. Paired with Jayli’s powerful vocals, the two began to develop their sound, continuing to share their story with an authentic approach and fluid musicality.

Born For This: smarturl.it/born4this
Once A Tree On Spotify: spoti.fi/2xd6qpu

DOWNLOAD – Hi Res Press Photo | DOWNLOAD – Hi Res Single Artwork

www.onceatreemusic.com