THE WCMA ANNOUNCES DETAILS OF 2021 WESTERN CANADIAN MUSIC AWARDS WINNERS REVEAL
LIVESTREAMED EVENT TO TAKE PLACE
ON OCTOBER 15
OFFICIAL IN-PERSON WATCH PARTY
TO BE HELD AT WINNIPEG’S WEST END CULTURAL CENTRE
BREAKOUT WEST CONFERENCE AND FESTIVAL
HAPPENING FEBRUARY 2-6, 2022 IN WINNIPEG
Winnipeg, MB – September 24, 2021 – On October 15, 2021, the Western Canadian Music Alliance will celebrate the outstanding artists and music industry professionals from across western Canada, with a special livestreamed event honouring the winners of the 2021 WCMAwards. Viewers can tune in at BreakOut West’s Facebook to catch the live broadcast, starting at 6:00 p.m. CT, where the winners of the 24 Artistic Award categories and six Industry Award categories will be revealed.
An official in-person watch party will take place at Winnipeg’s West End Cultural Centre, and will feature a performance by 2021 double-nominee, Slow Leaves (Roots Artist of the Year, Songwriter of the Year). Full watch party details can be found below.
Ahead of the full winner reveal, a special pre-awards show program will air on CBC Radio One’s Up To Speed (89.3 FM or CBC Listen), from 3:00 p.m. – 6:00 p.m. CT. Four awards will be given out during the broadcast, which will also feature performances and artist interviews.
“Last year, the pandemic forced us to take the WCMAwards online, and while we’re thrilled for a return to a live festival and conference in Winnipeg in February, the reach, accessibility, and excitement of the virtual awards show made it an easy decision to do again this fall,” says Sean McManus, President of the WCMA Board of Directors. “We’re humbled to have this platform to recognize the incredible efforts of the music community in Western Canada, especially after such a challenging year.”
See the complete list of artistic nominees here, and the list of industry nominees here.
The 19th annual BreakOut West conference and music festival will be taking place in Winnipeg, MB from February 2-6, 2022. The first round of performers to be hitting live stages in venues across Winnipeg have been announced. See the list here and keep up-to-date on the full schedule of events via breakoutwest.ca.
2021 WCMA Watch Party
Date: Friday, October 15, 2021
Location: West End Cultural Centre – Winnipeg, MB
Doors: 5:30 p.m. CT
Awards Presentation: 6:00 p.m. CT
Free entry
*In line with Manitoba Public Health regulations and WECC policy, all attendees must show proof of vaccination.
About the Western Canadian Music Alliance / BreakOut West:
The Western Canadian Music Alliance is a pan western organization created by the Alliance Member Music Industry Associations (MIA’s) of British Columbia, Alberta, Saskatchewan, Manitoba, The Northwest Territories, the Yukon Territory, and in partnership with Nunavut, to promote and celebrate western Canadian music. WCMA, with the financial support of each provincial and territorial government partner, FACTOR, the Government of Canada and of Canada's private radio broadcasters, WCMA annually hosts their core artist and industry development event, BreakOut West. The event is held in a different western Canadian city on a rotational basis and is the prime music industry event in western Canada. BreakOut West 2022 will be held February 2-6, in Winnipeg, MB, including a four-day music conference, a three-night multi-genre music festival and special events. The 2021 Western Canadian Music Awards and Industry Awards will be announced in October 2021.
WCMA’s head office is in Winnipeg. We recognize the ancestral lands, from Treaty One Territory, the original lands of Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene peoples, and the homeland of the MeĢtis Nation.
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