LEAD SINGLE SHOTGUN + MUSIC VIDEO OUT NOW 
LISTEN / WATCH HERE

ON TOUR NOW WITH CANADIAN DATES
IN MONTREAL AND TORONTO THIS MONTH

NEW UK/EU DATES ANNOUNCED
TICKETS FOR ALL TOUR DATES AVIALABLE HERE

TORONTO, ON – March 23, 2022 – Today, Soccer Mommy announces her new full-length album, Sometimes, Forever. Produced by Daniel Lopatin of Oneohtrix Point Never, this album cements Sophie Allison’s status as one of the most gifted songwriters making rock music right now. It sees Allison once again tapping into the turn-of-the-millennium sensibilities she’s known for, as she advances her self-made sonic world beyond the present and into the future with experimental-minded production, an expanded moodboard of vintage touchstones, and some of her most sophisticated songwriting to date. Inspired by the concept that neither sorrow nor happiness is permanent, Sometimes, Forever is a fresh peek into the mind of an artist who synthesizes everything — retro sounds, personal tumult, the relatable disorder of modern life — into original music that feels built to last a long time. Maybe even forever.

Sometimes, Forever will be released on June 24 via Loma Vista and is available to pre-order here.

The first peek into Sophie Allison’s boldest and most aesthetically adventurous work yet is the compulsively replayable and consummate banger, Shotgun, which likens romance to a chemical high without the gnarly comedown. “Shotgun is all about the joys of losing yourself in love,” explains Allison. “I wanted it to capture the little moments in a relationship that stick with you.” Sometimes, Forever is partly inspired by the push and pull between Allison’s desire to make meaningful art and her skepticism about the mechanics of careerism, as well as the artless administrative chaos that comes with it. The Kevin Lombardo-directed video depicts this struggle beautifully – watch it and listen to the ultra-catchy track now here.

Soccer Mommy also announces the first Sometimes, Forever tour dates in the UK/EU, with U.S. dates soon to follow.  She is on tour now throughout North America in support of her critically-acclaimed, GRAMMY-nominated sophomore album, color theory – including stops in Montreal and Toronto at the end of this month (see below for full details). Tickets are available here. 

Following the release of color theory, Allison earned mass acclaim, with performances opening for Bernie Sanders, numerous headline dates sold out months in advance, festival slots at the likes of Glastonbury, and her late-night debut on Jimmy Kimmel Live!. The album made its AAA Top 20 debut after release, was #1 NACC Top 200 for four weeks running, and debuted on the following Billboard charts: #1 Top New Artist Albums, #1 Alternative New Artist Albums, #4 Current Alternative Albums, #4 LP Vinyl Albums, #6 Current Rock Albums, #16 Top Current Albums and in the Billboard Top 200.

SOMETIMES, FOREVER TRACKLIST:
1. Bones
2. With U 
3. Unholy Affliction 
4. Shotgun 
5. newdemo
6. Darkness Forever
7. Don’t Ask Me
8. Fire in the Driveway
9. Following Eyes
10. Feel It All The Time
11. Still

UPCOMING TOUR DATES:
3/23 - Baltimore, MD @ Rams Head Live!
3/25 - Asbury Park, NJ @ The Stone Pony
3/26 - New Haven, CT @ College Street Music Hall
3/27 - Providence, RI @ Fete Music Hall
3/28 - Woodstock, NY @ Colony Woodstock
3/30 - Montreal, QC @ L’Astral
3/31 - Toronto, ON @ The Phoenix Concert Theatre
4/1 - Detroit, MI @ The Eastern
4/2 - Pittsburgh, PA @ Mr. Smalls Theatre
4/4 - Columbus, OH @ The Athenaeum
4/5 - Louisville, KY @ Headliners Music Hall
4/7 - Bloomington, IN @ The Bluebird
4/8 - Milawukee, WI @ Turner Hall Ballroom
4/9 - Iowa City, IA @ Mission Creek Festival
4/10 - Lawrence, KS @ Granada Theater
6/28 - Dublin, Ireland @ Trinity College *
6/30 - Vilanova i la Geltru, Spain @ Vida Festival
8/31 - Nottingham, UK @ Rescue Rooms
9/1 - Brighton, UK @ Chalk
9/3 - Bristol, UK @ Trinity
9/5 - Köln, UK @ Bumann & Sohn
9/6 - Hamburg, DE @ Molotow
9/8 - Stockholm, SE @ Slaktkyrkan
9/9 - Oslo, NO @ John Dee
9/10 - Copenhagen, DK @ Loppen
9/12 - Berlin, DE @ Frannz Club
9/13 - Bremen, DE @ Lagerhaus
9/15 - Amsterdam, NL @ Bitterzoet
9/16 - Nijmegen, NL @ Merleyn
9/17 - Brussels, BE - Rotonde @ Botanique
9/18 - Paris, FR @ Petit Bain
9/20 - Manchester, UK @ O2 Ritz
9/21 - Cardiff, UK @ Tramshed
9/22 - London, UK @ O2 Forum
9/23 - Birmingham, UK @ The Castle & Falcon
9/24 - Glasgow, UK @ Queen Margaret Union
* with Haim

DOWNLOAD – album cover artwork | DOWNLOAD – press photo

ABOUT SOCCER MOMMY & SOMETIMES, FOREVER: 
Sophie Allison was only 20 when she put out Clean, her arresting studio debut, which became one of the most beloved coming-of-age albums of the 2010s. Its bigger-sounding follow-up, color theory, brought more acclaim and continued to win her fans far outside of the lo-fi bedroom pop scene she cut her teeth playing in. But with all the highs came inevitable lows. Navigating young adulthood is often spiritually draining, to say nothing of the artless administrative chaos associated with being a popular full-time musician. And yet she never stops writing, consistently transforming bouts of instability into emotionally generous music. The latest culmination of that process is Sometimes, Forever.

Packed with clever nods to synth-filled subgenres like new wave and goth, the album finds Allison broadening the borders of her aesthetic without abandoning the unsparing lyricism and addictive melodies that make Soccer Mommy songs so easy to obsess over. Sometimes, Forever is a mesmerizing collection that feels both informed by the past and explicitly of the moment.

To support her vision, Allison enlisted producer, Daniel Lopatin (a.k.a Oneohtrix Point Never), whose recent behind-the-boards credits include the Uncut Gems movie score and The Weeknd’s chart-topping, Dawn FM. While the pairing might seem unexpected, active listening reveals a kindred creativity; both artists are interested in utilizing memory-triggering sounds and melodies to make invigorating music that transcends its influences. On Sometimes, Forever, Lopatin employs his boundless synth vocabulary and knack for meticulous arrangements to complement Allison’s well-crafted compositions. The result is an epic-feeling mix of raw-edged live takes and studio wizardry.

Sometimes, Forever fixates on those sorts of contradictory forces: desire and apathy, ecstasy and misery, good and evil, self-control and wildness. Straight-up love songs rub up against much gloomier fare. Allison understands that Sometimes, Forever is lyrically dark, with macabre imagery haunting even its most upbeat passages. But because she’s in a better place than when she wrote the songs, she has no trouble luxuriating in the moments of uncomplicated bliss that coexist alongside the bleakness. She says, “I didn't want to make something super depressing without any sense of magic.” 

The title Sometimes, Forever refers to the idea that both good and bad feelings are cyclical. “Sorrow and emptiness will pass, but they will always come back around — as will joy,” Allison says. “At some point you’re forced to say, ‘I'll just have to take both’.”

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